Monday, June 28, 2010

blog003 Four Years. Go.

2 February 2010

I feel glad. Why?
1. Peak oil.
2. Global warming.
3. Exponential population growth.
4. The sixth great extinction.
5. Seas are dying.
6. Loss of topsoil.
7. Desertification of farmlands.
8. Rapidly sinking water tables.
9. The USA is dragging the world into resource wars.
10. Copenhagen climate talks failed.
The present regime has created the perfect storm...

And I feel glad?

Yes. (Every now and then a person is allowed to go a bit over the top, wouldn't you say?)

For me, that time would be now.

The perfect storm is already upon us.

What we ordinary people need is the perfect umbrella.

And now we have it.

It is called Four Years. Go.

It is not a new organization. It is a new strategy for every organization.

If a massive global campaign was being launched by the largest ad agency in the world for the purpose of creating a worldwide surge of energy, enthusiasm and action to shift humanity to a sustainable, just and fulfilling world – would you want to be a part of it?

Consider yourself invited!

I mean, if we don't get it together and do this ourselves, who will?

It's time to save our own asses!

The website officially opened 14 February 2010.
Still, you are hearing this news before the rest of the world - but the rest of the world will hear it - as loudly as they heard Just Do It! because the same ad agency (Wieden & Kennedy) is 100% behind Four Years. Go. and for free! I mean, if there is no civilization left how can you advertise? May as well help the world shift to sustainable culture before it gets nearly impossible.

Four Years. Go. is a rapidly expanding open-sourced global meshwork of intelligent and mature activists taking radical responsibility for humanity’s great shift to sustainability. It is an umbrella platform with unbiased and formidable emergence leadership connecting and amplifying everybody's efforts.

You hold a piece of the puzzle. That piece is needed by many others. At the same time there are many who wish to support your efforts. Four Years. Go. is our chance to all pull in the same direction. Together we can take humanity into a different story.

Here's who is on the team so far: Earth Action, Shaping Tomorrow, State of the World Forum, The Pachamama Alliance, WiserEarth, Generation Waking Up, Global Community Africa, Global Village Commons, Rainforest Action Network, Amazon Watch, Next Culture Research & Training Center, plus 800 others and rapidly growing. Please help.

I wanted to tell you about this now so you could start informing your people and begin getting involved if you want. At the bottom of the Four Years. Go. website are links for details of how to collaborate.

My opinion is this:
Men are from Earth. Women are from Earth. Let's deal with it. We have four years before Earth’s tipping points become irreversible. Four years is enough time to connect and learn. Enough time to change your values. Enough time to take radically new actions. Four years is the time we have to save our asses.

You want to sit around and bemoan your ills? You want to blame somebody else? You want to negotiate so you have an economic advantage? Forget it. That is the strategy that produced the perfect storm.

This is one planet. And TANSTAAFL! There Ain't No Such Thing As A Free Lunch.

Under the auspices of the global community we are taking action. Here is what you can do:

If you are an individual:
1. Go to and register your intentions.

2. Invite your colleagues to connect in too. You can invite them by sending them a link to this blog or by copying a more formal invitation letter from the Four Years. Go. Wiki.

3. Contact all the organizations that you like and ask them to collaborate too.

4. On the Four Years. Go. website register bold sustainability actions that you promise to make, and then do whatever it takes to keep your promises.

5. Put the Four Years. Go. widget on your website.

If you are an organization:
1. Meet with your decision-making body and present the opportunity of Four Years Go. to them. Ask them to adopt the goals of Four Years. Go. and to put the Four Years. Go. widget on your website.

2. If your suggestion is approved, go to and register the intentions of your organization.

3. Contact the organizers of other groups that you respect and invite them to do the same thing, or ask if you can present the opportunity to their decision making body.

4. Keep defining bold Four Year. Go. sustainability actions for your organization, and go online and register your commitments in public. Then do whatever it takes to keep your promises.

Our time has come. This is what we were born to do.
We have been trained as far as possible. Now it is time to collectively act. We have at most four years before tipping points become irreversible. I think this is maybe our only shot at a sustainable future. Let's take over responsiblity and do this.

It's the beginning of an entirely new chapter in human history. Four Years.

We have time to act but no time to waste. Go.

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